This topic just came up today and it's on my heart so I wanted to talk about it.

At the rate that technology is advancing, it's easier than ever to create content to get in front of our audiences online, using short form video on platforms such as Instagram Reels, TikTok, Facebook Reels, and other platforms that allow short form video content these days.

But the question remains, what type of content are you creating?

Are you following trends to manipulate the social media algorithm in your favor and become 'popular'...

...or are you providing life-changing value for people that helps them move the needle in their life and business just by consuming your stuff?

Fact: Being successful does not require winning some sort of popularity contest, or dancing and clowning on video.

You can succeed simply by being authentic and sharing value, even with a very small audience.

In this video I will give you some examples of this, including my own business.