Hey, Amy here.
You probably know by now how much I love
video.
I'm not sure if I can say that I absolutely love making videos... but I can say with certainty that I love the power that video has to build rapport more quickly and effectively than photos and text possibly can.
This is essential in marketing...
I mean, it's not required to get on camera, but you will have better, faster results (and make more money), if you are willing to make videos.
And video
also moves the needle in other ways too...
For example, my dear friend Mike just added a video to his Facebook marketplace ad for a Bowflex that wasn't selling for $500...
... and withing 24 hours of adding the video,
the machine sold for $1100 (more than he paid for it).
He also met his wife online and had a long distance relationship while he was deployed - over Skype- and they fell in love before they ever met in person.
Photos
definitely don't tell the whole story and they don't seal the deal.
But video does.