share yourself without judgement

Published: Wed, 10/26/22

Hey, Amy here.

I just wanted to share something that's been coming up in my business the last couple of days.

It's been a great reminder about how we are not the best judge of our own work.

I know I say this all the time- how marketing is always an experiment and we don't actually know what will land or not land with our audience.

Some of you may have heard me share about the experience I had years ago where my business partner at the time took a LOT of time to build a capture page for me that he thought was going to explode my business.

He modeled it off of a 'guru's' page... and he was sure it was going to convert like crazy.

When I put it out into the marketplace- I paid $100 to run a Facebook ad to it, and it generated one lead.

One $100 lead. And that one $100 lead did NOT convert to a sale. He couldn't believe it.

I think of that story often, as a reminder that we are not the best judge of how things will be received.

The marketplace is the judge.

So I had something similar happen a couple of days ago that I wanted to share with you... and this might be helpful if you are creating short form video or any type of content.

A couple of days ago, when I went to my mailbox, I had a stack of mail.

Most of it was stressful mail, like bills, insurance policy price increase notifications, and the like (you know, the type of mail we typically get as adults- yuck).

But, mixed in with that mail was an envelope from one of my friends in Colorado.

Many of my friends know that I really miss fall... the changing of the leaves is one of my favorite times of year and, living on the coast in NC, we just don't get to experience that here. And I really miss it.

So when I opened the envelope from my friend in Colorado, it was filled with fall leaves... no letter or anything... just a bunch of beautifully colored leaves.

It was so thoughtful, and it literally moved me to tears.

Since it touched me so much, I decided to share it.

I like to share things that inspire me... and I an a big believer in not being all business all the time...

...because when we are building rapport with people it's important to share other parts of who we are as well. Things that move us, things we love, etc.

So I made a video about receiving the leaves and it was about never underestimating the power of a simple act of kindness.

When I finished the video, I almost talked myself out of sharing it.

I thought to myself,

"This is not my best work."

and

"Who will even care?"

And then, what happened shocked me.

It was received in a way that NONE of my short form videos have ever been received on YouTube shorts.

So this was a great reminder of how we really don't know what people will like or how our content will be received.

I hosted the Grow Rich Mastermind this morning, and I shared the whole story about what happened with my leaves video (spoiler alert: wait til you hear what the comments were like- some of them moved me to tears).

I also shared some other examples of things that have been happening with some of my other videos... to remind you to never delete your content and how the algorithms may surprise you sometimes, in a good way.

And in the last 30 minutes of the call we heard from some amazing people who chimed in on this topic on the mastermind portion of the call.

If you would like to hear the whole conversation, you can go here to listen to the replay from today's call if you like.

We also read some amazing pages from Napoleon Hill's 16 Laws of Success.

The replay will be up until the call goes live again tomorrow morning, so if you'd like to check out the replay, you can do that here until tomorrow morning.

Enjoy it and I hope that it helps you to remember that marketing is ALWAYS and experiment and that you are not the best judge of your work.

The marketplace is the only judge that matters in your marketing.

So share yourself without judgement, and don't hold back.

Talk soon and I love you,

Amy

PS- If you'd like to learn how to build a business in a principle-centered way, we have a whole community of heart-centered entrepreneurs that can help you because we are doing just that. You can meet our amazing community here and see if working with us resonates with you.

Keep in mind that we help people in ANY type of business. We have people that work with us from all different niches (including the music industry, the baking industry, and more) as well as folks from all different network marketing companies.

If you are an entrepreneur and want to learn how to build your business in a principle centered way, we have the tools and training and community to help you do it. You can meet us here and see how we can help you.

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