In this episode, I am joined by Susan Hamilton Meier. 

Susan teaches the importance of ’embracing the zig zag’ and she helps business owners to tell their stories and design their professional paths.
 

Susan is an expert in brand strategy and distinctive messaging for businesses (large businesses and individuals as well).

She believes in being your best as a strategy (rather than trying to beat out your competition), and that your unique zig zag path is a marketable feature of who you are, not a flaw.
 

In this episode, Susan shares the process she takes people through to uncover their story, and she shares some powerful thoughts on creating a brand (and evolving as a brand) as well.

If you’ve ever wondered how to entwine all of the experiences you’ve had in your career path and your life into a powerful story to represent your current business, this episode will help you.

You can listen to the podcast episode here.