Hey, Amy here.
 

We never actually know who is watching and paying attention and being impacted by our words and our actions. 

In fact, many times, the people we are impacting are silent and we don't even know they are paying attention, but their lives are being changed by our impact in ways we will never even know in our lifetime. 

So, if we are only focusing on the numbers and the metrics that we can see, we are missing the point. When we do this we are not staying in alignment with the reason we are doing what we are doing in the first place.

 

And, not only do our words and our content and our actions as we walk through our lives impact others (often without us knowing it), but there's also a ripple effect that happens as well. Not only are we making an impact on others, but often times that impact ripples out and touches even more lives indirectly.

 

I had 2 huge reminders of this in my own life this week... one gave me chills and the other moved me to tears.

 

Enjoy and I hope it serves you as a reminder that your words are extremely powerful, more powerful than you realize.

And that, as marketers and entrepreneurs, our emails and our videos and our podcast episodes and our social media posts (or whatever type of content you are creating) are not just content for the sake of creating something. They really have the ability to touch people deeply if we are willing to really share ourselves.

 

I also hope it helps you to see how real and how profound the ripple effect can be.