I'm also doing a little 'experiment' on YouTube.
I actually believe and live by the rule that all of marketing is an experiment... we never actually know what will work until we put it out to the marketplace and see what happens, right?
And I love to experiment with new ideas!
So, you may be aware that YouTube has a new 'short shelf' which is where they feature vertical videos that are under 1 minute long. It's proving to be a way for people to find content without searching for it... kind of a cool paradigm shift for YouTube. :)
So I decided that I would start repurposing some of my TikTok videos for the YouTube short shelf to see what happens.
Here's one that I just uploaded if you want to see an example of some of my shorter content that I usually only use on TikTok and my Facebook and Instagram stories. You can now see it on YouTube as well, right here.