how to be a light in the darkness (it's easier than you think)

Published: Mon, 05/10/21

Hey there... Amy here.

So I was on my mastermind call this morning and we were having a conversation about all of the very simple or basic things that we know how to do that we probably take for granted, but that could potentially really help someone else if you showed them how to do it (even things like the keyboard shortcuts to copy and paste, or how to use shift-enter to create a line break on social media, or a single space line break in your emails).

Being an online marketer means being a teacher, and teaching others in your niche something valuable that can help them in some way. And sometimes teaching the basics is the most helpful thing we can do.

Here's an example of a video that I created 6 years ago.

I was trying to figure out how to create a line break in Facebook messenger because every time I clicked 'return' it would just send the message... and it was driving me nuts!

So I figured out a trick to create paragraphs in messenger and then I made a quick (under 3 minute) video about it, which got over 12,000 views.

I wanted to share this as a reminder that creating valuable content for your audience doesn't always have to mean some long, drawn-out training about something that seems significant. Often times, it's the little things that are getting the most searches and make the biggest difference for people in their time of need.

And when you can show up like a light in the darkness for people in that moment, they will probably follow you and want to learn from you forever. It's a great way to show up, serve, and allow yourself to be found.

Anyway, that's been my experience... so I wanted to share this as a reminder that sometimes (often times) being a teacher simply means showing people something that you already know (that maybe you take for granted), or something simple that you just learned.

I hope this helps you today.

And I'd love to know what light you just realized you could shine in the darkness for someone today. (You can reply to this email and let me know if you like- I'd LOVE to hear.)

We all have the ability to make a tremendous difference for others... don't overlook the seemingly small things that you know that could be helpful to someone else who may not know them yet.

Now go shine your light!

I love you,

Amy