Have you ever heard the saying, "The fortune is in the followup?"
When building a business online, one of the first mistakes people tend to make is giving up when their 'leads' don't purchase something from them right out of the gate.
We live in an instant gratification kind of society these days and, unfortunately, many people have been trained to expect people to whip out their credit card and buy something the minute that they meet you.
The truth is (and statistics show proof of this) that it takes people an average of 7 'touches' before they will be ready to do business with you.
This is where the follow up comes in...
Email marketing is one of the best ways to develop a deeper relationship with people, to let them really get to know you, and to provide value to your audience on a daily basis.
Your email list is your biggest asset when it comes to marketing any type of business online.
So this week on the Power Hour, I am going to take you on a deep dive into email marketing.
You will learn things such as:
- the difference between email marketing and social media marketing
- the power of your list
- how to use lead magnets to attract your target audience
- What to include in your welcome email
- tips for better deliverability and higher open rates, and
- LOTS of ideas for things you can include in your emails to connect more deeply with your audience
All you have to do is meet us right here on this page on Wednesday, July 15th at 9pm EST:
And if you missed last week’s session with Lewy Jolley where we heard his journey from Baby Boomer Professional Clown to Top 10 Earner Online, you can catch that on this page anytime before we go live on Wednesday.
I look forward to seeing you tomorrow... be sure and schedule it now and set a reminder so you don't forget- this is one you won't want to miss!
Talk soon,
Amy
